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My role was to announce and communicate the details of the offer to our front line staff and retail partners effectively and give them as many scenarios as possible as a reference. I partnered with Betsy Francis, Vice-President and General Manager of the Mid-Atlantic States who provided me with Animoji recordings, and I animated the scenarios behind her. I added her video over the top and allowed her to lead the video! Because time constraints in retail are immense, I cut a few of the examples and also made a shortened version.